Digital Marketing Manager (Kidney.com)

🚀 We’re Hiring: Digital Marketing Manager Kidney.com – European Union

At Diaverum, We are looking for a proactive and skilled Digital Marketing Manager to drive and execute digital campaigns for our new brand https://kidney.com/

This role requires a combination of strategic thinking and hands-on execution, ensuring that our digital presence is impactful, data-driven, and continuously optimised.

ABOUT US 🏥

Everyone deserves a fulfilling life. That’s why we’re dedicated to enhancing the lives of renal patients.

As a global leader and the largest independent renal service provider in Europe, we have 13,000 healthcare professionals caring for around 41,000 patients across 450 clinics in 24 countries globally. We provide renal care personalized to patients’ needs and choices, offering a portfolio of treatments ranging from preventive care, hemodialysis, peritoneal dialysis and home care, to the coordination of patients’ comorbidities and holiday dialysis.

Our vision is to transform renal care, delivering and broadening access to the highest quality of kidney care for patients around the world. At the heart of what we do is our standardized care delivery model, continuously evolving digital & AI infrastructure and people caring for patients with competence, passion and inspiration.​

Headquartered in Malmö, Sweden, Diaverum is part of the M42 group of companies, a first-of-its-kind integrated health powerhouse committed to the sustainable future of health.

Get to know us: https://www.diaverum.com/en/home/

Discover our True Care culture: https://www.diaverum.com/en/about-us/our-culture/

Discover M42: https://m42.ae/who-we-are/about-m42/

⚡ABOUT THE ROLE

As part of the corporate team 🌍 you will take ownership of planning, executing, and optimising digital marketing activities, working closely with internal teams while maintaining a high level of autonomy. If you enjoy a role where you can directly influence results and take charge of digital growth initiatives ✅, this is an exciting opportunity.

Reporting to the Global Marketing, Branding and Digital Channels Director, this role is based in any of the European countries in which we are operating and requires between 20% and 30% of traveling.

• 💡Develop and implement a results-driven digital marketing strategy, covering SEO, paid media (Google Ads, LinkedIn, Meta), website optimisation, content, and analytics.
• 💰Manage and execute performance marketing campaigns across various channels, ensuring maximum ROI.
• 🤝 Create and oversee content strategy, including social media, email marketing, and website updates, ensuring alignment with brand messaging.
• 🚀Optimise website performance (SEO, landing pages, CRO) and collaborate with developers as needed.
• ⚖Analyse campaign performance, generate reports, and continuously refine strategies based on insights.
• 🛠Stay ahead of industry trends, particularly in healthcare marketing, AI-driven tools, and new digital innovations.
• 📊Manage database and email marketing automation, improving customer engagement and lead nurturing.
• 👥 Collaborate with internal stakeholders and agencies, ensuring smooth execution of campaigns.

ABOUT YOU

You have 5+ years of experience in digital marketing, ideally in healthcare, technology (such as Google, airlines, fintech, etc.), or another high-growth sector 📈💡, and you possess strong expertise in SEO, paid media, performance marketing, and data analytics 🔍📊. You have experience in content creation and brand positioning, with a clear understanding of audience engagement strategies ✍️🎯, and you are proficient in Google Analytics, Meta Ads, LinkedIn Campaign Manager, CRM systems (e.g., HubSpot), and marketing automation tools 📊💻.

You have an analytical mindset, with the ability to track and interpret key metrics to improve campaign performance 🧠📈, and you are highly organized and adaptable, able to manage multiple initiatives in a fast-paced environment 🗂️⚡. You possess excellent communication skills and work effectively across teams 🗣️🤝, and you speak English professionally, with knowledge of other languages being a plus 🌍.

You have experience working in a multicultural environment, collaborating with colleagues, partners, and agencies from different countries and backgrounds 🌍🤝, and you are comfortable adapting marketing strategies to diverse markets, ensuring effective engagement with international audiences 🌐🎯.

Joining our team offers you the chance to take full ownership of digital marketing initiatives, allowing you to directly influence brand growth. You'll have the opportunity to shape and scale a new brand by applying modern digital strategies, working with cutting-edge tools and staying abreast of the latest trends to ensure innovation in our marketing efforts. Our dynamic and collaborative environment encourages creativity and offers ample room for your professional growth.

If you're a digital marketing professional looking for an opportunity to take full ownership of campaigns and drive real impact, apply now!⚡

#KidneyCareers #DigitalManager #MarketingCareers #HealthcareMarketing #DigitalMarketingJobs  #EUJobs

At Diaverum, we value diversity and are committed to equal opportunities. We strive to create an inclusive workplace environment for everyone, welcoming applicants regardless of ethnicity, nationality, gender, gender identity, religion, disability, sexual orientation, age, or marital status.